Over the past year, I’ve had the privilege of collaborating with "Not So Air Jordan," a content creator with over 1 million YouTube subscribers and 500,000+ followers across Instagram accounts. This collaboration provided an incredible opportunity to work on a range of creative projects, contributing to the success of "Gremlin University," his AAU basketball team. My role focused on building a strong brand identity and creating standout jersey designs that resonate with fans and players alike.
Project OverviewS
1. BRANDING FOR "GREMLIN UNIVERSITY"
My first major task was to create the visual identity for "Gremlin University." Drawing inspiration from a collection of existing sports team designs, I developed a cohesive brand logo that would become the cornerstone of the team's identity. I also created color palettes that balanced energy and professionalism, ensuring the visual elements reflected the team’s character.
INTERLOCKING GU PRIMARY COLORS
MERCHANDISE DESIGN
2. Custom Jersey Designs
I designed three "Gremlin Gang" jerseys and two "Gremlin University" jerseys, each created to align with the team’s identity. These jerseys serve as an extension of the team’s brand, helping to establish a unified look on the court.
3. Supporting Jordan’s Vision
Jordan’s character and influence are the driving forces behind "Gremlin University’s" success. My role was to create a design framework that complemented his vision, helping him engage with his audience in a way that felt authentic and visually consistent.
Results
"Gremlin University" has grown its Instagram following to over 300,000, showcasing the success of its branding. The jerseys and visual identity have been well-received, helping establish the team’s presence and reinforcing Jordan’s creative efforts.