Beehive Threads is more than just a clothing brand—it's a creative journey rooted in community, individuality, and storytelling. Since launching the brand, I’ve played a pivotal role in shaping its identity, overseeing everything from design to marketing strategies that bring our vision to life.
Born from my passion for both design and the outdoors, Beehive Threads was inspired by the unique blend of Utah’s landscapes and urban culture. Our designs aim to connect people to their environment while celebrating self-expression.
Born from my passion for both design and the outdoors, Beehive Threads was inspired by the unique blend of Utah’s landscapes and urban culture. Our designs aim to connect people to their environment while celebrating self-expression.
From the iconic Wasatch Wildlife tees to the limited-edition All Hail the Whale series, every piece tells a story. Collaborations like the tie-dye whale tees with The Trash Pile reflect our dedication to sustainability and local artistry.
Branding
Highlights
Quarterly Drops: Consistently releasing cohesive collections that keep customers excited and engaged.
Local Partnerships: Teaming up with other local companies like The Trash Pile to produce exclusive, hand-dyed, upcycled apparel.
Event Activations: Showcasing Beehive Threads at events like Brighton's Summer Flea Market, connecting directly with our audience.
Through strategic marketing and consistent branding, Beehive Threads has grown into a recognized name in Salt Lake City’s local outdoor scene. Our emphasis on unique, locally inspired designs and community has led to strong customer loyalty and consistent sell-outs of our most popular designs.
As the founder and creative director, I’ve overseen every aspect of Beehive Threads, from conceptualizing designs to leading production and crafting our brand’s narrative. I also handle marketing campaigns, social media strategies, and collaborations that amplify the brand’s presence.
CATALOG
UPCYCLED ALL HAIL THE WHALE TEES
Collaborations with @TheTrashPile
Marketing
WEBSITE
